Autumn’s here, which means exhibition season is in full swing. Across the UK, venues are buzzing, from local SME expos like the popular Doncaster Business Showcase to the big sector shows at The NEC or Excel. Stands are being dusted off, banners rolled out, and everyone’s jostling for those prime
Your brand might be costing you, without you even realising it. We’ve all seen it. That business with a gorgeous Instagram grid but a website that looks like it was left in 2009. A logo that changes shape, colour, and style depending on where you find it. Or the classic
Potential customers have a short attention span. If you’re wondering how to ensure your brand is sending the right message to attract attention, this blog is for you. Strong branding is more than just a logo or a catchy slogan. It is your business’s personality. If your visual identity lacks
Following last month’s theme of ‘Why brand consistency is the key to business growth’, I thought I would delve further into why branding is crucial to business success. In this blog, I will give you my list of dos and don’ts of successful branding. You can compare your brand to
And How to Nail It! The theme this month is brand consistency. If you have read my previous blogs, you will know that consistency is a recurring theme. This month, I am going to explain why brand consistency is the key to business growth, starting with a definition of what
This month, I am going to explain why having a standout brand identity is so important in today’s competitive business landscape. The digital world can be overwhelming, with nonstop ‘noise’ clamouring for attention. It is, therefore, important that your business has a strong brand identity: Differentiation – sets you apart
This month, I am going to explain some brand strategies to boost business growth and how they work together to help you build a long-lasting relationship with customers. 1. Consistency! Yes, this old chestnut again. Consistency is key in what you say, how you say it and how your brand
…and Watch It Thrive Scaling your brand from the chaos of a startup to a more structured growth phase is both exciting and challenging in equal measures and should not be left to chance. More than that, it has to be intentional, right from the start. Answering the questions ‘How
The new year is a good time to revisit your brand to assess whether you need a brand refresh. Is your brand still relevant? Does it cut through the noise in an increasingly crowded market? Consumer expectations and design trends change rapidly, so it makes sense to reevaluate whether your
