Tailoring experiences to build brand loyalty In this month’s blog, I am going to take a look at personalisation in branding and how tailoring experiences to individuals helps to build brand loyalty. Today, we live our life online. For example, how much time do you spend per week on your
Sustainability as a core brand value With the growth of environmental consciousness in consumers, ‘sustainability’ has become much more than a buzz word. I am sure you will have noticed that well-known names are increasingly adopting eco-friendly branding. So, in this month’s blog, I take a look at the growth
If you have read my previous blogs, you will know that I have talked about the power of storytelling in brand building and how it helps to build a loyal customer base. In this month’s article, I am going to take a closer look at the reasons why storytelling works
The Art of Less in Modern Branding In branding terms, minimalism is a strategic approach that hones a brand right down to its essential elements, by emphasising clarity and simplicity. Mastering minimalism as a brand strategy involves the stripping away of excess to focus on the most important aspects of
As a business owner, you know that to increase sales, you have to market your products to the right people. When looking at how to market your brand, a creative strategy will integrate your brand strategy with a marketing strategy, to bring your brand to life. If this sounds like
In an earlier blog titled ‘Why is branding important?’, I provided six reasons to show the importance of branding and how it provides a foundation for a marketing strategy. In ‘How do I build a brand?’, I am going to focus on brand development, and how a number of elements
Branding is powerful. But what does it cost to create a brand? Branding encapsulates a company’s story. Think McDonalds, Nike, Starbucks. You know these brands as soon as you see the logo. They don’t even have to say anything – you’ve got the message. For businesses to grow, customers need
In this article, I am going to explain the key elements of brand identity, which include both the visual elements of your brand, and the way you communicate with your target audience. I am always banging on about the importance of consistency throughout all brand communications, so customers instantly recognise
Six reasons why branding makes a difference to marketing A lot of clients have asked me the question ‘Why is branding important?’ So, this month, I thought I would explain more by highlighting six reasons why branding can make a difference to your marketing efforts. I have talked
