It can feel like there are new marketing methods and tools popping up every day. Although the output may differ over time, the fundamentals of marketing your brand remain the same – getting your business in front of the right people, at the right time. What are the different digital
It’s no secret that a great brand equals success in business. When you have a well-thought-out brand strategy, aligned with a striking and appealing brand identity, your chance for connecting with customers increases. But for many reasons, your brand might not be working for you. If you’re wondering how to
In the world of branding and marketing, a logo is a critical component of creating an identifiable and memorable visual identity for any business or organisation. There are two primary types of logos: vector and raster. Each has its own unique features, advantages, and applications, and choosing the right one
Customer case studies are powerful marketing tools. They give your prospects a great idea into how you run your business, what it’s like working with you, and most importantly, the results you get for customers. Case studies support your brand awareness and help to build credibility. But it can be
Certain things are essential to building a great brand. In this article, learn what, why, and how to apply the fundamental three elements of branding to your business. What makes a great brand? There’s a common misconception that your brand is your logo and colour palette. Although this forms a
For any brand, it’s important to get yourself in front of the right people at the right time. The best way to do this is by building marketing funnels to suit your different audience segments. Not a clue what any of that means? That’s ok – here’s a guide to
Before you spend hours setting up an expensive marketing campaign, you should know what the difference between marketing strategies and marketing plans is. Both are important to grow your business in the right way and develop a strong brand. Let’s run you through how to use them to your advantage…
It’s a sad fact that many businesses fail within their first year, because they struggle to compete in an already crowded marketplace. Whether you’re just starting out or you’re already established, having a well thought-out brand can improve your chance of success. One of the biggest challenges is being able
When it comes to positioning yourself against your competitors, are you happy to play it safe and follow the herd, or do you want to break away? If you want to stand out from the competition, then you need to include ‘brand differentiation’ in your marketing strategy. That might sound
