Brand manual, brand guidelines, or brand book? However you refer to it, this important document is essential for reinforcing your brand’s identity and communicating with consistency. It’s not there to limit your creativity, but to act as a guide – think of it as a critical friend, someone (or something)
Consistently putting your customers first is rule number one in the marketing handbook, but how often do you apply this principle to your customer service? In this blog, I look at building a customer-first brand experience – why it matters and how to be successful. What is a customer-first brand?
You wouldn’t build a house without foundations, so don’t build a brand without a strategy. Foundations are there to stop your building toppling over and that’s exactly what a good strategy will do for your business – it will keep you on track to success. In this blog, I’ll show
Your brand is usually the first thing that people see when they discover your business. If you love your branding and you feel confident standing in front of it (quite literally in some cases!) then you’re in a great position to promote your business. But not everyone feels good about
How do you take your business online and keep your brand on point? It can feel daunting, but with the right guidance any sized business can create an effective digital presence. I’ve created a seven-step guide for small business owners, packed full of actionable insights for building your brand online
What does your brand identity have in common with patterned wallpaper? If you put up some wallpaper and it’s got a clear pattern on it – let’s say diamonds – and you don’t line up each piece carefully, the disjoin will be obvious. Your eye will be drawn to your
Have you seen ‘The Queen’s Gambit’? It’s a great story, and certainly made me want to play chess again. Chess is a board game that has been around for centuries. It has a lot to do with the art of war. It’s all about strategy, tactics, and the ability to
There are clear times to rebrand and also times when it doesn’t quite make sense, have you hit a business milestone, a landmark birthday, outgrown your premises? Have you launched a new product or are you trying to get into a new market? These are often good reasons why you
How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what direction you go in, branding is the path that will get you there, so here’s our process of branding. A proactive and planned branding process will allow you to shape
